ISLAMABAD: China Cultural Center in Pakistan (CCC) will launch a series of online activities to celebrate “2021 China Tourism and Culture Week” in mid-June.

The theme of the event is to promote the image of “Beautiful China”, and tell the story of China by focusing on three major sections, which are “Beautiful Countryside and Intangible Heritage Protection”, “Ice and Snow Tourism” and “Food Culture”. According to an official, it aims to promote the Beijing Winter Olympics, and showcases the charm of Chinese Culture and Tourism, so join us online to appreciate and experience China’s magnificent natural scenery, colorful cultural deposits, rapid urban and rural development, and the beautiful visualization of people living and working in peace and contentment.

He said that in following weeks, China Cultural Center in Pakistan will be sharing a variety of interesting virtual and online activities through short videos, H5 mini-programs, trailers and posters covering performance, culture, cultural heritage, cuisine, beautiful landscapes and more. Focusing on key projects of “Belt and Road” international cooperation in cultural and tourism industries, 6 distinctive tourism performing arts projects are selected and reproduced into short videos,he stated.

He added that with the assistance of a H5 publicity program for mass communication, the broadcasting of the videos will mainly use the official website of cultural and tourist institutions abroad, and the local social media platforms designated for overseas promotion of these products during China Tourism and Culture weeks around the world. Audience is expected to take a special journey to enjoy delicious food, unique customs, natural scenery, as well as the real life and timeless aesthetic connotation in different regions and cities of Xinjiang, he stated.

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