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5G edge: China’s smartphone firms turn to R&D!

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BEIJING: Celebrity branding seems to be getting less popular in China’s smartphone arena, as local players are stepping up research and investment push to revive a market mired in an innovation lull.

Oppo, previously known as a pioneer in writing big checks to hire celebrities as product spokesperson, is now pouring more resources into research and development, in the hope of sustaining its competence in the 5G arena, or the fifth generation mobile technology, with cutting-edge products and services, the paper reported.
The company said on Friday that it would invest 10 billion yuan (1.46 billion U.S. dollars) in R&D this year and expand its R&D staff to over 10,000 people, according to the report.
The company would scale down its marketing budget and direct more resources to upgrade and innovate its products, Shen Yiren, vice-president of Oppo, was quoted as saying by the paper.
Oppo’s peer Vivo is also working hard to shake off its reputation as a brand known for marketing and rebuild its image as an innovative player that constantly experiments with new smartphone designs and features. At the same time, Vivo is also reducing the budget to recruit celebrities for branding and marketing purposes, the paper reported.
Such a shift in companies’ strategies mirrors the saturation and maturity of the Chinese smartphone market, Xiang Ligang, director-general of the Information Consumption Alliance, was quoted as saying by the paper.
“Smartphones are getting increasingly similar. Signing a superstar to promote models may still appeal to core fans, but it does not work with the general public,” he said.
Also, the spiraling down pressure in smartphone shipments has left vendors with less money and they have decided to invest the limited resources into R&D, which can better prepare them for the upcoming 5G era and gain a first-mover advantage, the paper reported.
Data from market research company International Data Corp show that in the first three months of 2019, global smartphone shipments fell by 6.6 percent year on year to 311 million units.

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At UN, Pakistan chastises India for rights abuse in Kashmir

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UNITED NATIONS: Pakistan on Thursday brought into sharp focus of the world community the atrocities being committed by Indian occupation forces in Jammu and Kashmir, and urged the UN Security Council to resolve long-standing conflicts on its agenda.

“Inaction by the Security Council in cases of foreign aggression and occupation comes at a high human cost,”Ambassador Maleeha Lodhi said in an open Council debate on ‘Protection of Civilians in Armed Conflict’, referring to the continuing violations of International Humanitarian Law by warring parties with impunity.

“In Indian occupied Jammu and Kashmir,” the Pakistani envoy said, “the occupying forces continue to show utter disregard for human life by systematically violating the fundamental norms of international humanitarian law and by using civilians as human shields.

“Worse, perpetrators who commit such crimes are not only protected under black laws, but are honoured by the military command.”

The rules of conduct in armed conflict are clearly codified in the 1949 Geneva Conventions and additional protocols and constitute the bedrock of international humanitarian law, she said. Yet this law continues to be flouted whenever and wherever hostilities break, with women bearing the brunt of the atrocities.

“Whether it is plausible deniability or abuse, the grim reality is, when the beast of conflict roars, legal regimes fall silent,” Ambassador Lodhi told the Security Council.

Today, she said, targeted attacks, sexual violence, forced conscription, torture, indiscriminate killings and gross human rights violations were used cynically as tools of war in conflicts.

 

 

 

 

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PM Modi will play role in improving relations with Pakistan: Indian HC

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MUMBAI: Indian High Commissioner to Pakistan Ajay Bisaria on Friday has assured that re-elected Prime Minister Narendra Modi will play his key role in improving relations with Pakistan. 

In a statement, the Indian envoy said that both countries need to take solid measures to overcome the hostile relations.

He further announced that talks on Kartarpur Corridor will be held on May 27.

The statement of the High Commission to Pakistan came after Hindu-nationalist Bharatiya Janata Party (BJP) won Lok Sabha elections 2019 with maximum number of seats.

 

 

 

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Chinese VP to visit Pakistan this week

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ISLAMABAD: Vice President of the People’s Republic of China Wang Qishan will visit Pakistan from May 26 to 28.

During his visit, the Chinese vice president will call on President Arif Alvi and have a separate meeting with Prime Minister Imran Khan, according to a statement issued by the Foreign Office today.

Pakistan and China will ink several memorandums of understanding (MoUs) and inaugurate projects to enhance bilateral cooperation in a broad range of areas.

It is noteworthy that the Chinese vice president is a member of 13th National People’s Congress of China and Central Foreign Affairs Commission, a key Foreign Affairs body of the Communist Party of China (CPC).

His visit underscores the vitality of the time-tested and all-weather relationship between Pakistan and China. It would reinforce the strength of bilateral ties and impart further impetus to the growing, multi-faceted cooperation between the two countries in diverse fields.

 

 

 

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