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Coca Cola China dairy giant sign Olympic sponsorship deal

Coca-Cola, China dairy giant sign Olympic sponsorship deal

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LAUSANNE: Coca-Cola and Chinese dairy firm Mengniu have signed a deal to become joint sponsors of the Olympic Games from 2021 to 2032, IOC chief Thomas Bach announced Monday.

Neither the International Olympic Committee nor the two companies involved disclosed the size of the deal but the agreement is the first ever joint partnership under the Olympic TOP programme, the highest level of Olympic sponsorship, Bach added.

“Having our longest-standing partner, Coca-Cola, an iconic American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our Worldwide TOP Programme is a great example of the unifying power of the Olympic spirit,” said Bach.

“This partnership will give another dimension to the promotion of the Olympic values around the world.”

The agreement was unveiled in Lausanne ahead of the opening of the IOC session later Monday in which the IOC will choose the host city for the 2026 Winter Olympics, with two candidates in the running, Milan/Cortina of Italy and Sweden’s Stockholm/Are.

 

 

 

 

 

 

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M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.