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E-vouchers in Beijing helps generate 13B yuan of sales volume

BEIJING: Beijing Municipality distributed 39 million e-vouchers during a seven-month campaign in 2020 to spur consumption dampened by the COVID-19 epidemic.

The coupons, offered via multiple online platforms such as JD.com and Meituan, helped generate sales volume totaling 13.52 billion yuan (about 2.1 billion U.S. dollars), a press release of the Beijing Municipal Commerce Bureau said on Tuesday.

The coupons were used at participating restaurants and retailers in Beijing to buy products equipped with smart technologies and also on online food delivery platforms.

During the campaign, more than 1,000 activities covering catering, shopping, culture, tourism, entertainment, education, sports, fitness and other sectors were organized to boost consumption.

An online live-streaming contest was also held, attracting over 300 companies to participate, said the press release.The campaign started in June 2020 after the epidemic had been basically contained.

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M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.