DUBAI: Expo 2020 Dubai on Friday unveiled its latest global marketing campaign, called ‘Welcome the Future’.

Building on Expo 2020’s theme ‘Connecting Minds, Creating the Future’, the campaign amplifies the message that everyone on the planet has a contribution to make.

Expo 2020 will transport visitors to new worlds through its immersive pavilions, including those of 190 participating countries, who will each showcase their innovations, cultures and aspirations.

Millions of visitors also will experience world-class architecture such as the Sustainability Pavilion and Al Wasl Plaza, taste authentic cuisines from around the world, and enjoy more than 60 live performances a day.

Expo 2020 also will enrich and enlighten millions of people of all nationalities and ages, while being hosted in the UAE, a country that has become synonymous with innovation and an insatiable hunger for future progress by collaborating with the 200-plus nationalities that have made their home there.

Offering a journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions and educational forums, visitors will be challenged and inspired to become change-makers and be part of creating a sustainable future for generations to come.

The marketing campaign reflects this voyage of human discovery using compelling cinematic visuals and slam poetry narration.

Between 20th October 2020 and 10th April 2021, Expo 2020 Dubai expects to record 25 million visits, with 70 percent of visitors to come from outside the UAE – the highest proportion of international visitors in the 168-year history of World Expos.