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Inspiration in Determination, Theme of UBL ’23 calendar

KARACHI (UBL): Pakistan’s United Bank Limited (UBL) has given a very beautiful message through their calendar 2023 by featuring stories of 12 different Pakistani artists with unique abilities.

As a 22-year-old girl with Down Syndrome, Syeda Alishba Amin-ud-Din expresses herself through the art classifying her work as Abstract Expressionism.Her exhibitions were held successfully at Alliance Française de Karachi (2018), the Feminist Library London (2018) and Zari Gallery London (2019). She also attended the Art rooms Fair London 2019 as a guest artist.Her mediums of choice are acrylics, soft pastel, and charcoal. She stands firm with her message that, “If you have the potential, no disability can stop you.” Apart from being an artist, Alishba is also an activist, working and creating awareness for the rights of girls with disabilities and promoting inclusive societies. Her efforts for the cause have been recognized by UN-Women Pakistan, making her the first Pakistani to be recognized by the organization.

UBL Maintains: “Advocating for arts and artists is a journey we embarked on years ago.

“Today, empowered by a strong belief in the cultural diversity of Pakistan and a robust Environmental, Social & Governance agenda, we enable the creative spirit of our nation.

“As we step into 2023, through this calendar, we pay homage to physically and intellectually differently-abled artists and …

“…honor their will to tear aside labels and boundaries, their determination to create and inspire, their grit to achieve greatness and their talent to shine through.

“Their tenacity inspires us, and we proudly share with them the spirit of progress, innovation and determination in which we are all united.”

It is the need of the hour that corporate sector promote social inclusion and create space for differently abled person.

Strategies should be adopted that increase ownership and responsibility for people with disabilities.

It creates unanticipated increases in productivity, health, well-being, self-esteem and self-confidence.

A diverse workforce, inclusive of people with disabilities, is seen by many as important.

Some companies also engage in developing products and services for people with disabilities, their families and friends.

And, as companies engage with communities in which they work, many pay specific attention to disabled persons.

Enshrined in the 2030 Agenda is the principle that every person should reap the benefits of prosperity and enjoy minimum standards of well-being.

This is captured in the 17 Sustainable Development Goals that are aimed at freeing all nations and people and all segments of society from poverty and hunger and to ensure, among other things, healthy lives and access to education, modern energy and information.

Recognizing that these goals are difficult to achieve without making institutions work for those who are deepest in poverty and most vulnerable…the

Agenda embraces broad targets aimed at promoting the rule of law, ensuring equal access to justice and broadly fostering inclusive and participatory decision-making.

These goals and targets, when effectively translated into action and properly benchmarked, represent essential elements of social inclusion processes.

However, social inclusion encompasses a broader set of concerns than those reflected in the Sustainable Development Goals.(UN)

Social inclusion is important for a person’s dignity, security and opportunity to lead a better life.

It has been proven over and over again how important it is to support individuals to feel connected and valued within society and address any form of social exclusion people are experiencing every day.


Dr. Iffet Sultana

Prof. Dr. Iffet Sultana PhD (Education), IQRA University, M.Phil. (Environmental Education) IQRA University, Master’s in Educational Administration & Management (University of Karachi). Dr. Iffet Sultana has been associated with IQRA University as an Assistant Professor in the Faculty of Management Sciences, Department of Business Administration since 2013. Her PhD Thesis is on “Girls’ Access & Equity in Primary Education in the Slum Areas of Karachi”. In the past, she has worked for the Ministry of Environment, Government of Pakistan. She has presented numerous research papers in National and International Conferences. Her areas of special interest are Girls’ Education, Inclusive Education, Environmental Education and Gender Studies. She has been actively teaching and stimulating student’s interest in Social Science and Developmental Sciences Subjects including Education, Sociology, Psychology & other Contemporary Subjects. Dr. Sultana is also associated with various NGOs in the capacity of Consultant. Writes for News as Contributing Editor (particularly focusing on the UN International Days.)