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KP tourism potential showcased in Madrid fair

PESHAWAR: A large number of visitors, tourists and investors thronged the stall of Tourism Corporation Khyber Pakhtunkhwa (TCKP) at the tourism trade fair at Feria de Madrid, Spain, and showed keen interest in the KP’s tourism potential.

The TCKP team highlighted salient features of the cultural and tourist resorts through video documentaries, pictures, brochures and posters.

The visitors were informed that 70 percent of tourist resorts were located in KP and the foreign tourists can now visit any place without any restriction and obtaining Non-Objection Certificate.

The KP participation in fair encouraged the international tour operators to bring cultural and mountaineering expeditions to the province, which will highlight Pakistan as one of the best tourist destinations for international tourists.

The TCKP officials provided information about the scenic places, tourism attractions, investment opportunities and facilities in tourism industry to the visitors, tourists and investors.

During the five-day event, a number of foreign groups and associations, including jeep safari, trekking groups, motor-bikers and tour operators from Brazil and Spain evinced keen interest in the tourist attractions and scenic sites and decided to come to KP.

Delegates from various countries, including Sri Lankan envoy and Pakistan’s ambassador in Spain Khayam Akbar visited the stall.

They praised the organisers for their efforts to promote tourism and soft image of the country.

Setting up the stalls is to show the people that in KP there is an immense growth and investment potential besides attracting larger number of foreign tourists to Pakistan and to explore the most scenic province internationally.

The official on this occasion said that the event is also a great occasion to tell the world that peace had been restored and the tourists can visit any place of their choice in the province.

“Our province is a peaceful destination for foreigners and is blessed with exotic valleys and unique rich culture and tradition regardless of others,” the official remarked.

Malakand division was now a free zone area for international tourists as the province is blessed with rich tourism resorts, rivers, springs, green fields and mountains and other scenic spots.

The official said that the province has a unique and diverse culture in the world which needs to be highlighted and promoted internationally.




M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.