NEW YORK: Lachlan Murdoch, the heir of the sprawling media empire whose politics skew as conservative as his father Rupert’s, is set to take over the family business in November, the choice of continuity.
Lachlan is already president of Fox Corporation, the parent company of the Fox News cable television channel, and was long the favorite against his brother James to succeed the family patriarch.
“Lachlan is reportedly the more conservative son of the two, James has more progressive politics,” said Reece Peck, New York University professor and author of “Fox Populism,” a book about the channel, which is a favorite among American conservatives and the crown jewel of the Murdoch empire.
As the next US presidential election looms — a contest that promises to be a rollercoaster, with Donald Trump leading as the Republican favorite despite multiple indictments — “it would make sense” to choose Lachlan Murdoch, said Peck.
Fox likely aims to “keep their audience strategy, which is an audience that’s hungry for conservative partisan content,” the analyst told AFP.
“At the end of the day, Fox is a victim of its own success – it cultivated this demand for partisan conservative content,” Peck said.
“And now it has this fully formed market and audience that wants that.”