ISLAMABAD: Pakistan Electronic Media Regulatory Authority on Friday decided to ban the airing of Hindi-dubbed cartoons on cartoon channels in Pakistan.
According to a PEMRA official, PEMRA is taking strict measures against objectionable content aired on the TV channels.
“PEMRA has issued notifications in this regard and ordered the TV channels to follow the directives,” he said, “It has also announced the ban on the crime reenactments.”
“Drama serials were pointed out as being the prime offenders, while some channels were accused of being bribed and promoting agendas against Pakistani society and even against certain individuals,” he added.
Analysts observe that it affects the speaking efficiency of the children. If they watch cartoons in Hindi, definitely they will adopt the Hindi words and speak them.
“It is truly wrong, children adopt what they see, what they listen and what they learn,” said Professor Hashim of NUST institute.
“I think it would be a good step. At least our children will not listen and speak Hindi anymore. Our national language is Urdu and we want our child to speak the national language,” he added.
In the notification issued to TV channels, PEMRA stated: “Urdu dubbed versions will be more accurate in terms of language used in our country. They will also help children improve their Urdu.”