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Nokia ‘relaunches’ iconic 3310, this time with new design and specifications

SPAIN: It was September 1, 2000, when Nokia announced 3310, a GSM mobile phone which replaced the popular Nokia 3210. It sold very well, being one of the most successful phones with 126 million units sold worldwide.

The craze of the phone, however, exists in 2017 as it is still widely acclaimed and has gained a cult status due to its durability, one of Nokia’s most iconic devices.

On February 26, 2017, almost 17 years after the launch of 3310, the champ is back again. This time with new and attractive design and specifications.

Arto Nummela, CEO of Nokia-HMD unveiled the device during a presentation ceremony at Mobile World Congress in Barcelona, Spain, saying that the iconic Nokia 3310 handset has made a comeback and is soon to be on sale for $52.

Arto Nummela, CEO of Nokia-HMD, holds up a Nokia 3310 device during a presentation ceremony at Mobile World Congress in Barcelona, Spain, February 26, 2017

HMD Global has revamped the classic 3310 but keeping the qualities that made the original handset so popular – robustness and battery life.

The Nokia 3310 – which was launched at Mobile World Congress (MWC) in Barcelona on Sunday – has features including 22 hours talk time, choice of four colors including the original navy blue, and the popular “Snake” game.

HMD said the phone would be released in the second quarter of the year.

The Finnish start-up has partnered with Foxconn to help manufacture the device.

M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.