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Pakistan Post embraces digitization to improve efficiency

ISLAMABAD: Pakistan Post, in a bid to ensure speedy communication among society for their domestic and business needs, has opted for modern technology and taken revolutionary steps to improve its efficiency and expand its network across the globe.

During the first nine months of the Pakistan Tehreek-e-Insaf (PTI) government, the Pakistan Post has taken inclusive steps to develop better perception of the services among public by making sure timely delivery of mail, money and articles at their doorsteps, said the spokesperson Zakir Ullah.

The affordability was also the corner stone of the department’s policy due to growing competitiveness in the postal market.

The spokesperson said Federal Minister of Postal Services Murad Saeed was the first minister who brought the idea of e-governance in the postal services which was much-needed at this stage due to changing trend of communication market.

Highlighting its projects producing significant results, he said Electronic Money Order (EMO), Mobile APP, E-Commerce Initiatives, and Same Day Delivery services had received good feedback from the public on its portal.

To make the lives of people more easy, the EMO service known as Post-to-doorstep was initially offering window services only at GPOs.

He said the consumers could send up to Rs 50,000 via EMO, adding that a mobile company deducted Rs 2, 500 for the transfer of Rs 25,000 cash while the Pakistan Post was charging only Rs 550 against Rs 50,000 money transaction.

 

 

 

 

 

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M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.