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Zalmi and Haier

PSL: Haier joins Peshawar Zalmi as Main Title Sponsor

LAHORE: Peshawar Zalmi and Haier Pakistan have signed a MoU for Main Title Sponsorship for Peshawar Zalmi for the 4th Edition of Pakistan Super League being played from February 14 in UAE and Pakistan.
Pakistan Super League’s most valued franchise in terms of Media and Brand, Peshawar Zalmi signed the MoU at an impressive ceremony. Chairman Peshawar Zalmi, Javed Afridi and Haier Pakistan Senior Director Li Da Peng signed the MoU here on Wednesday. Also present were Peshawar Zalmi players Kamran Akmal and Umaid Asif. Javed Afridi and Li Da Peng expressed their happiness on the signing and said that Partnership between Haier Pakistan and Peshawar Zalmi will strengthen in future and it will benefit Pakistan Cricket too along Peshawar Zalmi. Javed Afridi said that Haier Pakistan did a great part in past in promotion of Cricket in Pakistan and he is grateful for their tremendous support for Pakistan Sports and Peshawar Zalmi.
Li Da Peng highlighted the efforts of his organization for the uplift of cricket in Pakistan and expressed the hope that with the efforts of Peshawar Zalmi cricket will gain rapid promotion in China as well. “Besides being Pakistan’s number one brand in electronics, Haier is actively involved in sports-related activities and we are gaining rapid success in the field of electronics and sports,” he asserted. Javed Afridi said he has a multi-dimensional vision which focuses on generating more and more cricket activities from the platform of Peshawar Zalmi besides speeding up efforts to play due role in the fields of education and sports. “We are doing it for our country and to contribute in the national duty, we are not just focusing on cricket only we are lending support to hockey which is our national sports and needs immediate attention for its revival,” he said.
Javed Afridi called upon the need for introducing a transparent system in Pakistan Hockey Federation to ensure that funds being provided to them were being spent in the right direction purely on the development of the game. “We will soon reveal our ambitious plan to spend resources in the field of education and health as they are the two most neglected fields in the country and the future of our country heavily depends on improvement and progress of these fields “, he said. He said star-studded Peshawar Zalmi will perform to a higher level in the Pakistan Super League and its players will live up to the expectations by giving their best form and performance in the mega event. Kamran Akmal and Umaid Asif also spokesman on the occasion and reiterated their pledge to support Peshawar Zalmi by putting up their best in the PSL.

M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.