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PTDC plans rock climbing, para-gliding to mark tourism day on 27th Sept

ISLAMABAD: Pakistan Tourism Development Corporation (PTDC) will organize different sports activities like rock climbing and paragliding in the federal capital to mark the International Tourism Day falling today (27th of Sept 2021). 
“Rock climbing is underway for the last three days in Margalla Hills while paragliding is planned for Monday at Shalimar Cricket Stadium, Islamabad,” PTDC Managing Director Aftab Rana told APP on Sunday.
He said a webinar had been arranged lately to sensitize the international tourism market players about the tourism potential of Pakistan.
He said a series of training for tour operators and tourists’ guides was also on the cards and expected to launch by next month end.
About the steps being taken by the present government for tourism promotion, he said a customize brand for Pakistan’s tourism was on the anvil and likely to be launched in next month.
Prime Minister Imran Khan wanted its launch at the earliest due to start of Dubai Expo where the country could attract lucrative investment by promoting its tourism brand, he added.
To a query, he said the launch of Brand Pakistan was delayed due to the coronavirus pandemic.
The PTDC MD said the major focus was now on strengthening domestic tourism that got overwhelming response during the last couple of months.
He said around 1.3 million tourists went to the Gilgit-Baltistan during the current tourism season, while 1.5 million visited various tourism spots located in the Khyber Pakhtunkhwa. This was resulting into major impact on the national economy, he added.
He said the government had recently started flight operations for the Giligt Baltistan airport from various areas including Karachi, Lahore, Islamabad and others.
The increase in tourist influx to the northern areas did not only generate massive economic activity, but also create a large number of job opportunities, Aftab Rana added.

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M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.