MUMBAI: Bollywood superstar Salman Khan’s most-awaited movie ‘Sultan’ has earned Rs 15 crore in the first five days of its release in Pakistan.
According to film pundits, Salman Khan and Anushka Sharma-starrer Sultan has set a new record of doing the best business on Eid days.
“One advantage Sultan had over previous films including Bajrangi Bhaijaan was that it was released over a five-day weekend because of Eid holidays,” said Muhammad Nasir of Geo Films.
“And with tickets for the first five days of screening already being sold in advance, Sultan has crossed Rs 15 Crore by today (Sunday),” he added.
Released on the first day of Eid, the Indian film directed by Ali Abbas Zafar had earned Rs 35 million and Rs 41 million on its first and second day, respectively.
While Sultan continues to enjoy a healthy run in Pakistani cinemas, other international and domestic releases have not fared so well at the local box office.
“During Eid, lower or middle-class families enjoy gatherings and they rush to single screens and an action film starring Salman Khan is the perfect choice for a fun outdoor gathering,” Nasir said.
The other Hollywood films, which were released along with Sultan on Eid were Ice Age: Collision Course, The Legend of Tarzan and The Secret Life of Pets.