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Shahid Afridi

Shahid Afridi announces launch of his new luxury ecommerce platform – LalaJaan

KARACHI: Shahid Afridi has announced the launch of his new luxury ecommerce platform – LalaJaan – in a viral video posted on Monday (27th of September, 2021).

The platform gives Pakistani consumers access to the largest portfolio of cosmetics, make up, fragrances, sunglasses, watches, and others products from globally renowned brands such as Tom Ford, Bvlgari, Christian Dior, Chanel, Dolce & Gabbana, Gucci, Shiseido, La Prairie, Maison Margiela, Maison Francis Kurkdjian, Estée Lauder, Versace, YSL and over 500 others.

“We will be adding more brands on a monthly basis, bringing the best the world has to offer to the Pakistani consumers. All of our products are sourced by the parent companies or their official distributors, ensuring that every product we sell is original and authentic”, said Taimoor Khan Afridi, LalaJaan’s Co-Founder and Managing Director.

Spearheaded by Pakistani cricket legend Shahid Afridi, LalaJaan’s mission, as explained by its CEO Dan Qayyum, is “to add magic to everyday life by bringing the world’s most iconic brands to its customers; to redefine customer experience by blending traditional values with cutting edge technology; to be synonymous with style, elegance and above all, a commitment to providing the best online retail experience to our customers.”

Owned and operated by Karachi-based Brands & Labels Pvt. Ltd., has been labelled as Shahid Afridi’s ‘Greatest Sixer’ – an eagerly awaited project that was announced last year amid stunning visuals of luxury supercars, yachts and plush Dubai hotels. LalaJaan also aims to bring to Pakistan a host of international makeup artists, beauty advisers and influencers who will be creating content for the platform as well as carrying out in-person workshops and training in the country. LalaJaan is also a contributor to the Shahid Afridi Foundation. | YouTube Channel

M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.