You are currently viewing World Breastfeeding Week Campaign 1-7 August, 2021

World Breastfeeding Week Campaign 1-7 August, 2021

KARACHI: World Breast-Feeding Week (WBW) is a Global Campaign to raise awareness about breast feeding.

For 2021 WBW the World Alliance for Breastfeeding Action (WABA*) has selected the theme: Protect Breastfeeding: A Shared Responsibility. Deciphering the theme WABA holds it is meant to: Inform people about the importance of protecting breastfeeding; Anchor breastfeeding support as a vital public health responsibility; Engage with individuals and organizations for greater impact; Galvanize action on protecting breastfeeding to improve public health.

It is universally known that pregnancy and lactation are vulnerable time for working women and their families. Expectant and nursing mothers require special protection to prevent harm to their or their infants’ health, and they need adequate time to give birth, to recover, and to nurse their children. At the same time, they also require protection to ensure that their jobs are not jeopardized because of pregnancy or maternity leave.

Maternity Protection is key to enable breastfeeding and empower parents for a successful implementation of recommended breastfeeding practices. PAHO/WHO recommends that countries must implement and reinforce the International Code of Marketing of Breast-milk Substitutes at all levels. It is vital to ensure that breastfeeding mothers do not get targeted by the industry, marketing or public health professional who want to jeopardize their breastfeeding by promoting formula-feeding.

Breast feeding as the mysterious respiratory ailment caused by Coronavirus haunts the world: The Pan American Health Organization (PAHO*) and WHO continues to recommend that standard infant feeding guidelines be adhered to during the COVID-19 pandemic: Initiation of breastfeeding within one hour of birth; Exclusive breastfeeding until babies are six months old; Continued breastfeeding along with nutritionally adequate and safe complementary foods, until age two years old or beyond.

The World Brest Feeding Week

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* WABA is a network of people working on a global scale to eliminate obstacles to breastfeeding. 

** World’s oldest global public health agency (founded in 1902) the Pan American Health Organization (PAHO) works with the countries of the Americas to ameliorate the health and quality of life of their populations.

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Dr. Iffet Sultana

Prof. Dr. Iffet Sultana PhD (Education), IQRA University, M.Phil. (Environmental Education) IQRA University, Master’s in Educational Administration & Management (University of Karachi). Dr. Iffet Sultana has been associated with IQRA University as an Assistant Professor in the Faculty of Management Sciences, Department of Business Administration since 2013. Her PhD Thesis is on “Girls’ Access & Equity in Primary Education in the Slum Areas of Karachi”. In the past, she has worked for the Ministry of Environment, Government of Pakistan. She has presented numerous research papers in National and International Conferences. Her areas of special interest are Girls’ Education, Inclusive Education, Environmental Education and Gender Studies. She has been actively teaching and stimulating student’s interest in Social Science and Developmental Sciences Subjects including Education, Sociology, Psychology & other Contemporary Subjects. Dr. Sultana is also associated with various NGOs in the capacity of Consultant. Writes for News Pakistan.tv. as Contributing Editor (particularly focusing on the UN International Days.)