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Google to downrank faulty apps on Play Store

CALIFORNIA: Search engine giant Google has decided to crack down on the apps that don’t deliver smooth user experience.

According to a Google official, the company will penalize such apps by demoting them in its search rankings.

“Essentially, apps that have poor reviews and have a history of bad performance will not show up on top of the search results on Play Store. This will further push these apps down in the ratings,” the official said.

The decision is believed to be part of Google’s efforts to push high-quality applications on its platform.

Earlier, the tech giant announced that faulty apps will be identified using Machine Learning technique, apart from creating a program called ‘Android Excellence’, which will segregate the apps that function well.

M M Alam

M. M. Alam is a Pakistan-based working journalist since 1981. Karachi University faculty gold medalist Alam began his career four decades ago by writing for Dawn, Pakistan’s highest circulating English daily. He has worked for region’s leading publications, global aviation periodicals including Rotors (of USA) and vetted New York Times as permanent employee of daily Express Tribune. Alam regularly covers international aviation and defense-related events including Salon Du Bourget (France), Farnborough (United Kingdom), Dubai (UAE). Alam has reported thousands of events and interviewed hundreds of people in Pakistan, UAE, EU, UK and USA. Being Francophone Alam also coordinates with a number of French publications.