High-end Swiss watchmaker Rolex, that had been a partner to Formula One (F1) since 2013, has been replaced by Taag Heuer as Formula One‘s official time keeper this season.
Commenting on the development, Stefano Domenicali, president and chief executive of Formula One said he was delighted to welcome Tag Heuer as the official timekeeper of Formula One as they start the next stage of their long history in this sport: “With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year”, Stefano Domenicali stated.
Tag Heuer‘s Chief Executive Antoine Pin, maintained: “In a sport defined by mental resilience, physical strength, strategy, innovation and performance it is only natural for Tag Heuer to be at the very heart of Formula One as official timekeeper. With decades of history in F1 connecting us to the most successful drivers and teams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time.
“As Formula One and their exceptional team continue to build on the amazing work that has been done to create one of the greatest properties in sport, we are excited to be part of the journey and create new stories to enrich Tag Heuer.” It may be recalled that Tag Heuer was the first watch brand to sponsor a F1 team, joining forces with Ferrari in 1971.
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